If you want your road risk safety strategy to yield the greatest results you will need to develop a safety culture within your organisation. This means keeping everyone involved with the initiatives and rewarding good attitudes and behaviour. Risk Awareness seminars and workgroups are an ideal way of ensuring the correct message about road safety is being communicated right through the organisation. To be successful you will need the support of senior management, and this initiative must be portrayed as being an important project to all members of staff not just a select few. Why not report the results of the training and policies back to the whole workforce? Involve everyone.